As a professional, your LinkedIn profile is an important career tool. Whether you’re looking for a job or trying to build your personal brand, it’s important to fill out your LinkedIn profile completely so you can get the most out of the professional networking platform.
In 2023, there are a few things you should pay extra attention to in your LinkedIn profile. If you’re looking for a job this year, make sure your LinkedIn profile includes the following three things:
1. Optimized Headline
Don’t let your LinkedIn headline default to your job title and your job title alone. Optimize it by packing your LinkedIn headline with targeted keywords. Include your top four to five hard skill sets that directly support the service you provide, then separate each skill with a vertical line. This makes it very easy for recruiters and Your connections To see where you add value.
Why does this strategy optimize your LinkedIn profile? Well, keywords increase your chances of appearing in search results. Since recruiters are searching for skill sets, those are technically your keywords. The more skill sets you have (and the better optimized your LinkedIn profile is), the higher you’ll rank in relevant search results. If you don’t incorporate the right keywords, it will be difficult for you to stand out against the competition. You may not even appear in the search result.
It’s also not a good idea to put “looking for new opportunities” or “currently unemployed” in yourself. LinkedIn headline. Your headline is prime real estate. This is a valuable part of your profile. Don’t waste space including these phrases. This will not help your job search and it will make you look desperate.
So, to optimize your LinkedIn profile, you can keep your job title in your LinkedIn headline, but make sure to include some of your top skill sets that support your job title.
2. A concise (but compelling) “About” section
Your “About” section, formerly known as the summary section, is not where you write an epic novel about your career story or talk about yourself in the third person. Here you write a brief, yet compelling story about yourself in the first person. You also want to include your A personal branding statement Here.
After your personal branding statement, create a keyword-filled list of your top 10 skills and any technologies/software you specialize in at the bottom of your “About” section. These should be vertical lists because it allows recruiters to use them as checklists. They will clearly see what your skills are and have a good idea of whether you are qualified for a particular position.
As with your resume, it’s important to use free space in your “About” section. Paragraphs cannot be read. Recruiters skim LinkedIn profiles and if they see something they like, they go back and read a little more. White space makes your “About” section easier to read, so avoid large amounts of text.
To grab the employer’s attention, follow this format in your “About” section. This prompts them to review the rest of your LinkedIn profile, which brings us to your recommendations…
When you’re looking for a job, what you’re really doing is marketing yourself to an employer, and LinkedIn recommendations are a great way to sell yourself.
LinkedIn Recommendations Testimonials are a must for your character and ability. They are a testimonial from a trusted source that says you can do what you can. That’s why they’re essential to your LinkedIn profile.
If you don’t have any recommendations on LinkedIn yet, don’t worry. You can get referrals using two different strategies: proactive recommendation seeking and passive recommendation seeking. A proactive strategy involves reaching out and asking someone to recommend you. A passive strategy involves recommending someone, at which point LinkedIn asks you to recommend them back (this way is actually quite a bit more effective).
Having recommendations on your LinkedIn profile makes you more attractive to recruiters and hiring managers. If other people are recommending you for the service you provide, you must be a very valuable employee, someone who will help the company reach its goals. Make that impression with tons of recommendations on your LinkedIn profile.
If you’re looking for a job in 2023, you can’t afford to have an incomplete LinkedIn profile. So, don’t forget to add these three things to yours!
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