Being on LinkedIn is a must today. Not only will you find recent and relevant job opportunities, but it will also open up the opportunity for employers and recruiters to find you, research specific people within the company and organization, and allow you to build your professional network.
Most of LinkedIn’s revenue comes from recruiters who use it as a primary source for finding talent, and you want to make sure you come up in their searches. You should also make sure that you are LinkedIn profile is compelling and will get people wanting to contact you.
Your LinkedIn headline is the first thing people see about you when they search for specific skills, job titles and keywords on the platform. Here are some mistakes to avoid in your LinkedIn headline and some tips to improve it:
1. Informing your current job title & company by default
Unless you manually change your LinkedIn headline, it defaults to your current job title and employer name. It’s okay to leave it at that, especially if you have a self-explanatory job title and work with a recognized employer.
Write a LinkedIn headline that is relevant to your target audience and contains a few keywords (hard skills). The difference is in the LinkedIn headline: “Sales & Marketing Executive | Data Analytics | Social Media | Advertising” instead of “Sales and Marketing at XYZ Company.”
An edited LinkedIn headline does a better job of telling others what this person does, who they do it for, and what their expertise is.
2. Not presenting your selling point
Your LinkedIn headline needs selling points or a value proposition that makes you stand out.
What sets you apart from someone else with similar skills and experience? No hard skills Transferable skills Make you a great candidate for the job you’re applying for? You should think that.
3. Not peppering your LinkedIn headline with keywords
In order for your LinkedIn profile to appear in search results, it must have relevant keywords Recruiters and hiring managers Looking for Determine what those keywords are and make sure they are in your LinkedIn headline. Be sure to include the skills needed for the position you want to get, not the one you currently have.
Suppose a recruiter is looking for talent to fill a sales position at a pharmaceutical company that sells cancer drugs. If your LinkedIn headline only reads “Sales Professional,” you’ll probably appear much lower in search results than someone with a LinkedIn headline that taps into certain keywords.
An example of a good LinkedIn headline might be:
Sales Executive | Pharmaceutical Sales | Sales Management | Lead generation
4. Not being memorable
A LinkedIn headline that showcases your skills and expertise will entice others to learn more about you. Work your brain power to come up with something powerful and unique.
Write a LinkedIn headline so powerful it will make recruiters stop scrolling and write your name!
A major battle on LinkedIn is getting job seekers to view their profiles. But with a customized LinkedIn headline that speaks to the audience you want to reach, you’ll get results.
A LinkedIn headline may only allow 220 characters, but it’s your best chance for recruiters, especially to get them to view your profile!
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