4 Personal Branding Tips EVERYONE Needs To Know

Why is your personal brand so important anyway? Do you really need one?

Great questions. Allow me to explain…

Here are four personal branding tips that everyone should definitely know:

Brand or BE Brand!

Like it or not, you have a brand. Your brand is what people say about you when you’re not in the room. It comes to mind when people think of you and how people describe you to their friends.

You might want to say some of the things people say about you. You want to make sure people perceive you the way you want to be perceived, right?

To do that, you need to create a brand for yourself—a brand that represents you, your goals, and your accomplishments. JT O’Donnell, founder and CEO of Work It Daily, says you must “Brand or BE Branded!”

Be honest about your brand


This is important. Nope Build a brand That is not true for you. Not only is it exhausting to try and carry on being something you’re not, everyone can see it. Don’t take away the true flavor of your brand! Embrace who you are—including all your quirks.

Polarize strategically

Colleagues talk to each other in the officeBigstock

One of the biggest keys to a strong brand is strategic validation—fully embracing who you (your brand) are without apology.

“I think most of us would love to boil ourselves in this gray, watery puddle,” says author Sally Hogshead. lovely, in a Interview with bestselling author and web TV host Mary Forleo. “If you’re trying to create messages for everyone, you’re not talking to anyone.”

Yes, there will be people who disagree with your brand. They may even hate it. But the people who love you really love you. They can connect with you, engage with you, and trust you because your brand is honest. And, in the end, who else do you want? You can’t please everyone, so be selective. Who do you want to associate with your brand?

Style your brand

Professional woman looking for job on laptop


Don’t just keep your cool, quirky, cool brand to yourself—let it shine! Embrace your brand and reinforce it in everything you do. It is not limited to your work. Think about your style and demeanor too!

“Develop your personal clothing style, look, and image, something you’ll consistently shout about,” writes Deborah Shane in her article “How to be memorable: Develop your unique brand style.”

who are you How can you reinforce your brand through your personal style and demeanor? Don’t just brand yourself on paper. Live your brand!

Need more help with your personal brand?

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