4 Ways To Connect With Potential Employers During Your Job Search

It’s hard to be passionate about a job when you don’t have a connection to the company. How do you show enthusiasm in your cover letter and job interview if you don’t? love What are you doing, or where are you doing?


Fortunately, there is an easy way to demonstrate your enthusiasm for the company during the application and hiring process.

Here’s how you can make meaningful connections with potential employers during your job search…

1. Find information about the company

If you’re not totally excited about the company you’re considering hiring, you probably don’t know it enough About them (or maybe they don’t belong to you Interview bucket list) Before writing a cover letter and especially before going for an interview, you should always check the company’s website.

Also, go Glassdoor.com Check out their social media accounts to see what past and current employees have to say about the company. By doing this, you will gain a better understanding of their company culture and how they participate in their community.

2. Reach out to current employees

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Reaching out to a company’s current employees is the most direct way to make a connection with a potential employer. This is where LinkedIn comes in handy.

You should start chatting with current employees on LinkedIn to find out what it’s like to work at a company. And once you’re done Connected with a person at the company on LinkedInYou feel a connection to the company by default.

3. Research the company’s values ​​& beliefs

A woman on a laptop connects with a company while doing research for her job search

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A company Core values And beliefs greatly influence how passionate its employees are about their work. That’s why it’s important to know if your personal values ​​and beliefs align with the companies you’re considering hiring.

In other words, would you be a good cultural fit?

This question is as important to you as it is to a potential employer.

While Investigating the organization, before you write your cover letter or go for an interview, you should try to find information on the company’s values ​​and beliefs. Maybe once a month the company does volunteer work in the community. Perhaps a percentage of their profits will support you. Perhaps they are dedicated to environmental sustainability in all areas of their business. Whatever the company’s specific values ​​and beliefs are, they are perfect opportunities for you to connect with them.

4. Create a connection story

A man on a laptop writes a connection article on his job search

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After you’ve done all of the above, you should have a pretty good idea of ​​what the company does, who they are, and what they stand for. Now, it’s time to create a connection story to tell in your cover letter and in your interview.

Start by answering this question: Has anything happened to you that made you respect, appreciate or admire what the company does?

You may be a loyal customer of this company or a good friend of an employee. But if you didn’t already have that connection to the company or passion for what they do, you now have it from your research and your conversations with current employees.

In your cover letter and in your job interview, talk about how you have been or have been affected by the products and services the company offers.

To create a unique connection story for employers, you need to connect your personal story to the company mission. If you do this, you will write Disruptive cover letterAnd will be Be memorable in your interview.

We hope these tips help you connect with a potential employer you come across during your job search. You may develop a passion for a company or employment opportunity you’ve never considered before…it just takes a little research.

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This article was originally published on an earlier date.

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